DHL's Shipping Ad Shows Important Items Packed Without Each Other

By: Laura McQuarrie - Published: Jul 15, 2014 • References: & adeevee
As these funny DHL shipping ads show, no matter the size of whatever valuable you're shipping, you always want to make sure it arrives in one piece—unfortunately the people who boxed up the items in these ads were not aware that DHL Plus' service is available for items of larger volume.

Iconic art pieces like the Venus de Milo, Moai and Excalibur are shown with their components in different crates, where the statues have been separated from their arms and legs and the sword is without its stone. The ads by the Miami Ad School/ESPMin Brazil for DHL are a humorous way to communicate that no matter what you choose to ship should arrive in one piece and there are absolutely no exceptions, not even when size may be a concern. Stats for Separated Shipment Ads Trending: Older & Mild
Research: 612 clicks in 96 w
Interest: 1 minutes
Concept: "shipping Ad"
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: crystalline urban landscape projects, membrane packaging systems, and misleading delivery publicity stunts.