American Apparel Branches Out into the Bed Department

By: Tisah Tucknott - Published: Jun 30, 2009   Updated: Mar 31 2011 • References:
American Apparel has branched out to selling bed sheets. The previously all “apparel” store has decided to make sheet sets made of the same ultra-soft Fine Jersey cotton material as their classic t-shirts.

Just think, this new sheet set will allow American Apparel to make even more seductive advertising poses on beds.

Implications - This American Apparel move reflects a savvy expansion of their business objective into new markets beyond their traditional product line -- a move that should be applauded rather than discouraged. A company like American Apparel could have settled for sticking with the safe status quo, but by taking a risk, they have the potential to make a bold impact on a market they might otherwise never have benefited from. Stats for Soft & Seductive Sheet Sets Trending: Older & Average
Research: 23,842 clicks in 359 w
Interest: 4 minutes
Concept: Soft & Seductive Sheet Sets
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: awarding controversial ads, fake bj ads, and buttless pantyhose.