In the heart of Dresden, Germany, is a factory made of glass. Inside this factory, with its floors of Canadian maple, 250 tourists a day watch as Volkswagen cars are assembled. The dirty work is done elsewhere. Painted bodies arrive at the factory by truck. 1,200 parts and 34 pre-assembled components are brought to the plan by a tram than runs on the Dresden public transportation tracks.
Implications - One of the best ways for a corporation to create a strong, personal connection with consumers is by creating a space or tour that allows the public to come in and view displays chronicling the developments that make up a brand's history.
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