For the Valentine's Day issue of UK's She Magazine, they are running an advertising campaign pushing ladies to get married.
Instead of the typical romantic, lovey-dovey slogans, these ads put a different spin to marriage. Although it's not technically the middle finger, the ads display the profanity close enough, relaying a more bad-girl, independent choice of tying the knot. The campaign in She Magazine was created "to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862."
Stats for Rebellious Wedding Ads
Trending: Older & Warm
Research: 6,537 clicks in 277 w
Interest: 4 minutes
Concept: She Magazine
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
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