Philips Arcitecs' Hairy Apple

By: lourdes sanchez bayas - Published: Apr 9, 2008   Updated: Apr 7 2011 • References: adsoftheworld
Hairy Apple is an ad Philips is running in Bucharest Romania. It says, "The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

The images: the Elvis, Punk, and Afro.

Implications - Ads like this attach tangible and highly memorable imagery to marketing messages that transcend the effectiveness of mere words or slogans. By giving consumers something they can visually attach meaning to, the most effective marketing approaches make a maximum impact in the shortest amount of time possible. Brevity is the soul of all wit, and ads like this show that strategy in action. Stats for Shaving Ads Trending: Older & Chilly
Research: 4,763 clicks in 424 w
Interest: 4 minutes
Concept: Shaving Ads
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: elegant custom grills, illustrative stuffed animals, and pedestrian-friendly urban initiatives.