Dunkin' Donuts' Shark Week Discovery Campaign Wants Selfies with Donuts

By: Laura McQuarrie - Published: Aug 5, 2014 • References: discovery & psfk
With the highly-anticipated Shark Week Discovery program right around the corner, Dunkin' Donuts released a special edition 'Shark Bite' donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item.

With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin' Donuts. Stats for Donut-Devouring Campaigns Trending: Older & Warm
Research: 1,368 clicks in 94 w
Interest: 0.5 minutes
Concept: "shark Week Discovery
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
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