The Shark Sleeping Bag is Toothy and Comfortable
This interesting concept by Kendra Phillips merges stuffed animals and sleeping bags into one. Although those terrified by the 'Jaws' movie probably wouldn't be interested, to parents that are camping with kids, that's one less thing to lug around! Check out the Shark Sleeping Bag in the featured gallery.
Implications - One of the most effective ways for a company can generate attention for their brand is by featuring products that are heavy on a novelty design. By attracting consumers based on the allure of a comedic or novelty design, the company stands a good chance of benefitting greatly from an originality obsessed marketplace.