The 'Share the Buzz' Initiative Shows What Food is Left Without Bees

By: Alexander Lam - Published: • References: wholefoodsmarket & fastcodesign
In an effort to raise awareness for the rapidly declining honeybee population, Whole Foods launched a stunt that illustrates the impact of bees in the 'Share the Buzz' campaign. The food retailer chose to show the impact of the loss of bees by removing every food item that bees pollinate from the produce section. Whole Foods then proceeded to take before and after pictures to help you visualize the striking impact.

In the first picture, the produce section is filled to the brim with fruits and vegetables. However, the second picture shows a barren supermarket with only a few choices scattered around. This is because a third of all food comes from plants that require pollination. With the loss of bees, the variety and abundance of food that we have come to enjoy would be crippled. Stats for Barren Market Campaigns Trending: Older & Mild
Traction: 1,233 clicks in 66 w
Interest: 0.9 minutes
Concept: Share The Buzz
Related: 74 examples / 57 photos
Segment: Neutral, 18-55+
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