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Hotel Sign Seen Only At Night

By: Pearl - Published: • References: hyperexperience
The Gallery Hotel Art in Florence has a sign that you won't notice in the daytime for it is just a series of metal wire attached to the side of the building. But come night time, a spotlight above lights up and those bent wires cast shadows which spell out the hotel name.

It's a unique lighting choice and cleverly done. On one hand, it saves a great deal of energy as there is only one light. But on the other hand, a day time sign is necessary too otherwise how else would guests find it? Stats for Secret Shadow Signs Trending: Older & Mild
Traction: 4,404 clicks in 321 w
Interest: 4 minutes
Concept: Secret Shadow Signs
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
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