I never thought such simple but creative uses of shadows as art could turn into clever marketing innovations. Ever since I discovered shadow puppets at the age of about 4, I never really seemed to notice anything too much more creative in the way of a silhouette.
Once again though, the contributors of Trend Hunter have provided ample examples of the greater potential of shadows as art. See some of my favorites above.
Implications - While many businesses in today's industry work furiously to provide cutting-edge design and innovation, it may be beneficial to turn to once traditionally popular concepts. In doing so, businesses can appeal to consumers on a nostalgic level.
Shadow Fashion Shoots
Adam Frank's oil lamp shadow projectors
10 Photoshop Shadow Illusions
Chalked Shadow Street Art
These Innovative Silhouettes Make the Best Use of Light and Dark
Mar 5, 2010 Updated: Aug 4 2011By: Howard Wu -