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Trident Pogo Stick Girls Are Selling Insurance

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Bikini Finance - Trident Pogo Stick Girls Are Selling Insurance (VIDEO)
Trident Pogo Stick Girls Are Selling Insurance
 Published: Oct 8, 08
Comments: 1 Views: 2,805

In an effort to promote the dull world of insurance to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models bouncing up and down (in slow motion, a-la-Baywatch) on pogo sticks.

‘The Trident Girls’ online advertisement, released on October 1, has been receiving a lot of attention on YouTube, generating over 150,0000 views in the first 7 days.

It seems insurance isn’t so boring after all!

References:  viralblog

Filed In:  interactive,  marketing,  naughty,  pop culture,  videos






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FOUR WAYS TO REACT: vote, favorite, add more examples of Bikini Finance or comment about Trident Pogo Stick Girls Are Selling Insurance.

rdeyoung on Apr 15, 09  0 Trends   3 Comments
Remarkable approach to a mind-numbingly dry, yet essential, service. If their target market is males, this will be very effective creative-- if it lives in an environment that allows for quick conversion. If it just lives on TV, well, who knows.
rdeyoung on Apr 15, 09  0 Trends   3 Comments 0


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