Korean label Push Button makes brilliantly quirky clothes and therefore it should not be too shocking that they have their models wearing teddy bear heads to model the clothes. This effect is surprisingly terrifying but also works brilliantly.
Scary bears aside, I love this quirky collection and am going to start sniffing out now where I can get my hands on key pieces from this Push Button A/W '09 collection, like the cutout leggings.
Implications - Businesses that offer their clients a customized experience with the purchase of their products will likely appeal to a wide audience of consumers today. Products that enable the interaction or engagement of the consumer will create a memorable and personalized experience.
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Segment: Females, 18-35
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Haute Teddy Bears
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