Rookie

Badcock Apparel by Seth Harris and Lacy Bell

By: Cori Rowley - Published: Feb 10, 2010 • References: badcockapparel and stingraystudios
Retail industry pros Seth Harris and Lacy Bell bring us Badcock Apparel. They set up a pop-up shop in Downtown Columbus, Ohio during the 2009 holiday season. Their store was conceived and constructed within ten days.

Their line of sexy t-shirts is not for the timid. The graphics include celebrations of sexuality and hidden ways of sporting the word sixty-nine. Don’t know what Neunundsechzig means? No, they didn’t just slap a random word onto the chest of a shirt, it means “sixty-nine,” in German. “I ‘heart’ ####,” also seems to be a popular choice. Rather than use the word ‘####,’ it is replaced with the graphic of a bold rooster.

Their wares are available for both men and women. They have been featured in Inked Magazine and Jonathan Antin (hair guru and star of Bravo’s Shear Genius) has been spotted in his Badcock Apparel tee.

Upon the purchase of a Badcock shirt, you will also receive a black rubber bracelet, which they call a “Famous Badcock Ring.”

You can get yourself into one of these sexy shirts by visiting their website.

Creators, Harris and Bell, are also known for their innovative work at Stingray Studios.