Rockstar

Sexy 'Bluetoothing' Hoax Turns Into Casual Dating (Sex?) Frenzy

By: Jeremy Gutsche - Published: • References: wired
MILAN -- It started as a prank that tricked the world's media, but now spoof stories about people using their mobile phones to hook up with strangers have come true.

A British internet journalist set up a website two years ago filled with fictional accounts from friends who claimed to have used Bluetooth technology to make contact for a chat, romance or even sex -- a practice the site dubbed "toothing."

News organizations across the world, including Reuters, The Guardian, the BBC and Wired News, fell for the story and reported that "toothing" had taken off among commuters. (WIRED) Stats for Sexy 'Bluetoothing' Hoax Turns into Casual Dating (Sex?) Frenzy Trending: Older & Average
Traction: 5,566 clicks in 493 w
Interest: 4 minutes
Concept: Sexy 'Bluetoothing' Hoax Turns Into Casual Dating (Sex?) Frenzy
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: gourmet online bakeries, carnival pie cookies, and roasted beet hummus.