Sexy 'Bluetoothing' Hoax Turns into Casual Dating (Sex?) Frenzy

MILAN—It started as a prank that tricked the world’s media, but now spoof stories about people using their mobile phones to hook up with strangers have come true.

A British internet journalist set up a website two years ago filled with fictional accounts from friends who claimed to have used Bluetooth technology to make contact for a chat, romance or even sex—a practice the site dubbed “toothing.”

News organizations across the world, including Reuters, The Guardian, the BBC and Wired News, fell for the story and reported that “toothing” had taken off among commuters. (WIRED)