Marcia Belsky's The Headless Women Project Archives Sexist Advertising Tropes

By: Alyson Wyers - Apr 30, 2016
References: headlesswomenofhollywood & buzzfeed
It is an old adage that 'sex sells,' but one comedian is blogging to draw attention to a specific and sexist advertising trope that could unconsciously harm the way society sees women. Many movie posters display women without showing their heads or faces, reducing them to body parts and sexual objects -- something Marcia Belsky became aware of in an advertising class. Taking issue with this pattern, she created an online platform called The Headless Women Project to draw attention to this troubling template.

The blog encourages participation, asking people to submit film posters utilizing this sexist advertising advertising strategy in order to raise awareness and change the way women are viewed in cinema and in the world.