Tahnyc's Serum Waters Focus on One Active Ingredient at a Time
Laura McQuarrie — March 29, 2021 — Fashion
References: tahnyc & thezoereport
The world of skincare can get overwhelming quickly by Tahnyc (pronounced "tonic") is a brand that makes Serum Waters that appeals to those who are interested in minimalist skin routines—better known as "skinimalism." The brand's filler-free, ingredient-focused skincare solutions spotlight just a single active ingredient at a time to address a specific concern. In terms of consistency, Serum Waters are said to have a weightless, "dew-like consistency" that's easily absorbed.
Those who are looking to repair and even out their skin tone while addressing acne will find the perfect solution in the brand's Niacinamide Serum Water. The Natural Salicylic Acid Serum Water offers a similar solution but with a focus on willow bark, a natural BHA exfoliant. These products are designed to be paired with others, such as the Niacinamide 10% + Peptides Molecules and our Pure Molecular Moisturizer.
Those who are looking to repair and even out their skin tone while addressing acne will find the perfect solution in the brand's Niacinamide Serum Water. The Natural Salicylic Acid Serum Water offers a similar solution but with a focus on willow bark, a natural BHA exfoliant. These products are designed to be paired with others, such as the Niacinamide 10% + Peptides Molecules and our Pure Molecular Moisturizer.
Trend Themes
1. Skinimalism - Brands can focus on creating minimalist skincare solutions that highlight just a single active ingredient at a time to address specific concerns, to meet the growing demand for skinimalism.
2. Serum Waters - Formulations for weightless Serum Waters that offer a dew-like consistency and are easily absorbed, can provide disruptive innovation opportunities for skincare brands.
3. Active Ingredient Spotlighting - Skincare brands that offer filler-free, ingredient-focused solutions, spotlighting just a single active ingredient at a time, can differentiate themselves from competitors and offer targeted solutions to consumers.
Industry Implications
1. Skincare - As skincare consumers become increasingly interested in minimalist routines, skincare brands have the opportunity to create filler-free products that focus on single active ingredients, like Tahnyc's Serum Waters.
2. Natural Beauty - Natural beauty brands can leverage the benefits of natural ingredients, like the willow bark in Tahnyc's Natural Salicylic Acid Serum Water, to offer targeted skincare solutions to consumers looking for clean and effective beauty products.
3. Cosmetics - Cosmetic brands can extend their product offerings beyond makeup by incorporating minimalist skincare solutions like Tahnyc's Serum Waters that cater to consumers' growing interest in skincare-focused routines.
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