Seiko Debuts Its Limited-Edition 'Save the Ocean' Prospex Watch
Kanesa David — January 9, 2023 — Fashion
References: seikowatches & hypebeast
Seiko is again launching its ‘Laurel’ model to celebrate the iconic timepiece’s 110th anniversary. Initially introduced in 1968 in Japan, the ‘Laurel’ boasts a stainless steel case, textured dials, and a 6R35 automatic caliber. The watch offers a 70-hour power reserve, five-row steel construction, a three-fold clasp, and a push-button release. The ‘Laurel’ is also a part of the Save the Ocean series, which sees the accessory utilize a limited edition strap made from weaved plastic bottles featuring traditional Siechu braid work.
The Seiko Prospex ‘Save the Ocean’ watch, which will be on sale later this month, has not yet been given a price point, although it is known that there will only be 5000 pieces made. The words ‘Limited Edition’ and the specific batch number are etched on the case back of each piece.
Image Credit: Seiko, hypebeast, seikowatches
The Seiko Prospex ‘Save the Ocean’ watch, which will be on sale later this month, has not yet been given a price point, although it is known that there will only be 5000 pieces made. The words ‘Limited Edition’ and the specific batch number are etched on the case back of each piece.
Image Credit: Seiko, hypebeast, seikowatches
Trend Themes
1. Limited-edition Timepieces - There is a disruptive innovation opportunity for luxury watchmakers to create more limited edition timepieces that utilize sustainable materials.
2. Sustainable Watch Straps - A potential disruptive innovation opportunity exists for companies to develop sustainable watch straps made from recycled materials.
3. Increased Power Reserves - Watchmakers can look into increasing the power reserves of their automatic watches to differentiate themselves in the market.
Industry Implications
1. Luxury Watchmaking - Luxury watchmakers can leverage sustainable materials to create limited-edition timepieces that are eco-friendly and appeal to sustainability-conscious customers.
2. Recycling - There is potential for the recycling industry to collaborate with watchmakers in creating sustainable watch straps made from recycled materials.
3. Automatic Watch Manufacturing - Manufacturers can explore increasing the power reserves of their automatic watches to improve functionality and differentiate themselves in the market.
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