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Wind-Sensitive Billboards

Skirt Lifts on Secret Diary of a Call Girl

 
 
mediterranean
mediterranean
713 Trends
6.3 MM Views
215 Comments

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl.

Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dressed woman with grocery bags. But once the wind blows, the skirt is blown away revealing super hot underwear with a bundle of money attached to the sexy stockings.

I love how the billboards give you the feeling of a privileged sneak-peak under the woman’s clothes, which is exactly what the show is about: a look into the secret life of a real call girl.

As with the print campaign, the billboards were created by creative director James Mok, art director Dave Brady and photographer Craig Owen.

The skirt idea was used in a different context by lingerie store Busto, illustrating that you always need to wear nice undies. Check out the Secret Diary of a Call Girl print ads and more butt-inspired billboards:

 

Billboard Assvertising - 5 Examples (GALLERY)

Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own “assvertising” ad gimmick name. Here we bring you five billboard ads utilizing the ass to sell various products, from jeans and clothes to gym membersh… [More]

Fake Editorials - Secret Diary of a Call Girl Ads (GALLERY)

The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories… [More]


 Score:
9.6
Peaked and Viral
19,756 Clicks in
92 w 6 d 11 hr 53 min
Pub: Apr 30, 08

REFERENCES
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TAGS
billboards fashion marketing media naughty pop culture print

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FOUR WAYS TO REACT: vote, favorite, add more examples of Wind-Sensitive Billboards or comment about Skirt Lifts on Secret Diary of a Call Girl.

Favorited by Bianca Bartz on May 2, 08
Favorited by Irene Scopelliti on May 12, 08
Favorited by Anya Nikoulina on May 13, 08
Favorited by Denise Fragoso on Jun 17, 08
Favorited by colombo on Mar 23, 09
Favorited by Princess Blay on Apr 18, 09


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