Superstar

Advia 250

By: Going Like Sixty - Published:   Updated: Jun 14 2011 • References: thebikergene
Small scooters are huge in most parts of the world, so it only makes sense that one with a convertible top be introduced. The Advia 250 has a retractable roof and windshield with a wiper. Riders will still have to pack some rain pants and a jacket for to avoid the splash over, but with the price of gas still climbing, scooters are going strong.

Implications - For a new product to replace an older one, it is imperative that companies meet the past expectations of consumers as well as providing innovative and unexpected surprises. A new product is more likely to generate success and high profit if it goes above and beyond the customers' needs and wants. Consumers are willing to invest in a new product if they feel they will benefit from doing so.

Stats for Convertible Top Scooter Trending: Older & Mild
Traction: 11,920 clicks in 355 w
Interest: 4 minutes
Concept: Convertible Top Scooter
Related: 62 examples / 48 photos
Segment: Males, 18-55
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