Implications - For a new product to replace an older one, it is imperative that companies meet the past expectations of consumers as well as providing innovative and unexpected surprises. A new product is more likely to generate success and high profit if it goes above and beyond the customers' needs and wants. Consumers are willing to invest in a new product if they feel they will benefit from doing so.Stats for Convertible Top Scooter Trending: Older & Mild
Traction: 11,920 clicks in 355 w
Interest: 4 minutes Concept: Convertible Top Scooter
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Segment: Males, 18-55 Comparison Set: 23 similar articles, including: sown seed tablecloths, dainty ivory advertisements, and 27 presentations on photography.