Microsoft has just launched its new ‘Scroogled’ line of products just in time for the holidays.
The term ‘Scroogled’ was coined by Microsoft in conjunction with ads released last year, taking aim at the global search engine, Google. The line of products include hats, mugs, t-shirts and hoodies that boldly state lines such as "keep calm while we steal your data" and "don’t get Scroogled." It would appear that the goal of the ‘Scroogled’ campaign is to negatively brand their competitor as an ethically questionable company while placing Microsoft’s own ‘Bing’ search engine as the moral alternative -- an interesting idea, to say the least.
These ‘Scroogled’ gifts will be sure to delight the rabid pro Microsoft individuals in your life.
Stats for Aggressive Corporate Attack Ads
Trending: Older & Warm
Research: 2,916 clicks in 130 w
Interest: 1.2 minutes
Related: 72 examples / 55 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: 90s nostalgia net ads, cleansing corporate makeovers, and xbox-branded beetles.
Aggressive Corporate Attack Ads
More Stats +/-
Cleansing Corporate Makeovers
90s Nostalgia Net Ads
70s-Mocking Tech Commercials
Aggressive Search-Ranking Ads