The Scrabble Delire 'The Block Project' Ad is Odd

By: Marissa Brassfield - Published: Nov 7, 2010   Updated: Jun 19 2011 • References: mattelscrabble & theinspirationroom
The Scrabble Delire 'The Block Project' ad and accompanying publicity stunt was created to promote the launch of Scrabble Delire in France. It essentially takes over an apartment facade, filling it with a cast of unusual characters and scenarios to enthrall passersby.

From a dragon to a princess, brass band, gorilla and policeman, this Scrabble ad looks like something out of my nightmares.

Implications - The featured video shows off the wacky publicity stunt while playing an oddball song in the background. People walking the streets stop and stare as mysterious shadows walk past the lit windows and the whole room appears to be completely upside down! The people who got to see this amazing production sure got a great show. Perhaps they will be interested in buying the new Scrabble Délire game that features enhanced objectives such as writing works backwards. Stats for Apartment Building Game Promos Trending: Older & Chilly
Research: 816 clicks in 290 w
Interest: > 3 minutes
Concept: Scrabble Delire The Block Project
Related: 34 examples / 26 photos
Segment: Males, 18-55
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