This New Scrabble Ad Campaign Turns People into Letters Describing Them
Andrew Sztein — February 21, 2013 — Pop Culture
References: adsoftheworld & ibelieveinadv
This bizarre new Scrabble ad campaign is very definition of letter head advertising.
Okay, so I meant that in a literal sense, but how else would you describe these ads by American ad agency Pereira & O’Dell,? You certainly can't accuse the famous board game's makers of making a forgettable ad campaign. Each image features a person with a Scrabble piece superimposed over top of their face that comprises the first letter of a word in the corner of the image. Then there's a second Scrabble tile in the image to fill in a missing letter to describe the image. Do these images fill viewers with the urge to expand their vocabularies and argue over the use of proper nouns and acronyms? Time will tell.
If there's one thing these Scrabble ads prove, it's that advertising doesn't have to make a whole lot of sense in order to be memorable.
Okay, so I meant that in a literal sense, but how else would you describe these ads by American ad agency Pereira & O’Dell,? You certainly can't accuse the famous board game's makers of making a forgettable ad campaign. Each image features a person with a Scrabble piece superimposed over top of their face that comprises the first letter of a word in the corner of the image. Then there's a second Scrabble tile in the image to fill in a missing letter to describe the image. Do these images fill viewers with the urge to expand their vocabularies and argue over the use of proper nouns and acronyms? Time will tell.
If there's one thing these Scrabble ads prove, it's that advertising doesn't have to make a whole lot of sense in order to be memorable.
Trend Themes
1. Word-themed Advertising - There is a disruptive innovation opportunity for companies to create ad campaigns that use words and letters to captivate and engage viewers.
2. Interactive Branding - The Scrabble ad campaign showcases the potential for brands to interact with consumers by incorporating them into the message, opening up possibilities for unique and engaging advertising strategies.
3. Visual Storytelling - The Scrabble ad campaign highlights the power of using visual elements to tell a story and convey a message, presenting opportunities for businesses to creatively communicate with their audience.
Industry Implications
1. Advertising - The Scrabble ad campaign demonstrates how the advertising industry can leverage creative and unconventional approaches to capture attention and leave a lasting impact.
2. Marketing - Marketers can learn from the Scrabble ad campaign by incorporating interactive elements and storytelling techniques into their strategies, fostering deeper connections with consumers.
3. Brand Strategy - The Scrabble ad campaign highlights innovative ways for brands to reinforce their messaging and brand identity through visual storytelling and word-themed advertising.
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