The Scope 'Relentlessly Fresh' ads remind us of all the ways to make a date go terribly wrong by eating extremely smelly foods that make your breath reek for hours on end. Garlic, anyone? Or maybe sardines are more up your alley.
Either way, the Scope 'Relentlessly Fresh' ads use scratch-and-sniff images to ensure that you remember to use Scope mouthwash to avoid that nasty breath. I think the commercials are pretty funny, and effective at that. Smelling garlic hours after you've eaten is perhaps one of the most disgusting things ever.
Stats for Scratch-and-Sniff Campaigns
Trending: Older & Mild
Research: 2,993 clicks in 309 w
Interest: 4 minutes
Concept: Scope Relentlessly Fresh
Related: 23 examples / 18 photos
Segment: Neutral, 12-55
Comparison Set: 9 similar articles, including: 26 teeth cleaning creations, breath palette's 31 flavors of toothpaste, and garlic camo.
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