The models are photographed playing in 3D glasses, using thermal imaging, behind walls made of water, etc. It's basically everything you wanted to do when you imagined being trapped in a museum overnight as a child (only more fashionable).
Implications - When a business showcases its products or services in an unusual or unconventional manner, it accomplishes two things. First, it demonstrates the versatility of a business's products, and secondly, it provides clients with a new or fresh experience. Consumers will be likely drawn to businesses that can reinvent or transform the purpose or function of a wide range of items or products.