Fashion Gets Educational in This Jonnie Craig Shoot for VICE
The models are photographed playing in 3D glasses, using thermal imaging, behind walls made of water, etc. It's basically everything you wanted to do when you imagined being trapped in a museum overnight as a child (only more fashionable).
Implications - When a business showcases its products or services in an unusual or unconventional manner, it accomplishes two things. First, it demonstrates the versatility of a business's products, and secondly, it provides clients with a new or fresh experience. Consumers will be likely drawn to businesses that can reinvent or transform the purpose or function of a wide range of items or products.