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Fashion Gets Educational in This Jonnie Craig Shoot for VICE

By: Shelby Lee Walsh - Published:   Updated: Jul 11 2011 • References: viceland
Vice Magazine never has a problem with thinking outside the proverbial box and this time they paired up with Jonnie Craig for a refreshingly mischievous photoshoot in a science museum.

The models are photographed playing in 3D glasses, using thermal imaging, behind walls made of water, etc. It's basically everything you wanted to do when you imagined being trapped in a museum overnight as a child (only more fashionable).

Implications - When a business showcases its products or services in an unusual or unconventional manner, it accomplishes two things. First, it demonstrates the versatility of a business's products, and secondly, it provides clients with a new or fresh experience. Consumers will be likely drawn to businesses that can reinvent or transform the purpose or function of a wide range of items or products.

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