Schweppes Straightcut is set for a May UK launch.
Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.
Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.
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