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Soft Drinks For Adults

By: Cowbag - Published:   Updated: Apr 27 2011 • References: coca-cola
Schweppes Straightcut is set for a May UK launch.

Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.

Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.

Stats for Schweppes Straightcut Trending: Older & Chilly
Traction: 3,463 clicks in 402 w
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Concept: Schweppes Straightcut
Related: 72 examples / 55 photos
Segment: Males, 18-35
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