Schwarzkopf Stylemet Campaign Introduces a Bad Hair Day Hairpiece

By: Katherine Vong - Published: Aug 17, 2012 • References: stylemet & popsop
If you've ever had a bad hair day, then the Schwarzkopf Stylemet is for you! This helmet hairpiece -- it's a wig and a hat at the same time! -- will solve all your bad-coif problems and is versatile enough to wear from work to the club.

Of course, there really is no such thing as the Schwarzkopf Stylemet. The haircare brand created a series of funny mockeries of late-night infomercials to promote its Taft 'FULL ON' line of products. The humorous ads showcase this strange accessory using funny and cheap-looking graphics that are typical of old school infomericals. At the end of each ad, however, the subject realizes that Schwarzkopf's Taft products work much better to solve her bad hair day woes. Stats for Infomercial-Mocking Hair Ads Trending: Older & Average
Research: 3,190 clicks in 197 w
Interest: > 3 minutes
Concept: Schwarzkopf Stylemet
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: patterned petal branding, tress accessory advertising, and retro hair mockery.