This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste

By: Laura McQuarrie - Aug 1, 2015
References: courvoisier & thespiritsbusiness
The Célébration Sensorielle gift packs from Courvoisier Cognac provide an expereince of scent and taste that goes beyond its bottled products.

The kit takes inspiration from the Belle Époque era and the way cognac would have been consumed during this time. As such, a bottle of cognac is paired with two luxury fragrances to heighten the experience of drinking cognac. The first scent, Brise de Vincennes, imitates "the breeze from Vincennes" and evokes the smell of things like bread, coffee and vanilla that you might encounter on a walk down a Parisian street. The second fragrance, Nuit Débordante, takes inspiration from the evening and channels headier scents like tobacco, candied orange and patchouli.

Earlier, Johnnie Walker introduced a similar concept in the form of a scented moustache wax that's also meant to heighten the experience of drinking alcohol. Consumers seeking full immersion in favorite brands are being sated with multi-sensory products and experiences like these.