These Scarf Packages Fuse Style With Function

By: Mishal Omar - Sep 27, 2016
References: studiomateriality & thedieline
The scarf packages that these accessories come in were designed by 'Typical Organization' to completely turn the branding of these clothing items on its head.

When shopping for scarves and other related accessories, most consumers expect them to be packaged in plastic bags, tissue paper or in boxes. Typical Organization diverged completely from this tradition by instead packaging scarves in tin cans. The cans are covered in white labeling that features bold statements such as "beauty always wins," "more is more,' and "the word is not the thing." The resulting effect features a pronounced juxtaposition, as the scarves are colorful and vibrant while the tin cans are black and white.

These scarf packages offer a highly memorable interpretation of what clothing items can or should look like when the consumer is walking away with them.