This ad to save the rainforest is absolutely unique and eye catching. The use of old rusted saws in place of beautiful green lush trees truly drives the message home that we must all do whatever we can to save the rainforest. I have always appreciated the beauty and environmental benefits trees provide for all living creatures and hope that one day with proper education and collaboration from around the world, we will no longer have to worry about the future of our rainforests.
The ad was created by advertising agency DRAFTFCB, Germany with creative direction by Bill Biancoli and copywritng by Christian Stamp.
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