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The Sao Paulo Museum of Art Campaign Alters Timeless Paintings

By: Leslie Chen - Published: Feb 27, 2013 • References: adsoftheworld and adsoftheworld
Art lovers will either rejoice or cringe at these altered classic paintings for the Sao Paulo Museum of Art campaign.

Featuring four different timeless pieces of artwork, the print ads are a funny and clever way to attract more visitors to the museum. The ads were created by Art Director Adriano Morais and feature the copy "Don't keep incredible paintings waiting. Visit the museum" while each image features the painted figure about to fall asleep or looking bored. While many may not recognize or be able to compare these images to the original, art experts will definitely appreciate the reference to some of their favorite pieces.

If you're a fan of museums and art in general, take a note from these Sao Paulo Museum of Art ads and make a visit today.