A Healthy Sandwich Chain Promotes Its New Items with a Pop-Up Store

By: Mishal Omar - Jun 16, 2016
References: home.bt & uk.businessinsider
The popular sandwich chain 'Pret a Manger' has created a temporary pop-up store to feature and promote its new range of vegetarian menu items.

The 'Veggie Pret' storefront is a vibrant green color which immediately catches the attention of people passing by. The same green theme is followed inside the sandwich chain's pop-up store with many wholesome and healthy items on display. Some of the more interesting vegetarian food items featured in this pop-up include open-faced sandwiches and cocoa-orange chocolate pots. The natural vegetarian items are all fresh and reasonably priced.

Health-consciousness in London has been growing exponentially along with the popularity of food bloggers and celebrity chefs such as Jaime Oliver. By expanding and catering to this growing market, the Pret a Manger sandwich chain is promoting the health benefits that come with eating vegetarian food without compromising its business model.