The Urban Eat Roots Range Now Has New Options and Branding
Michael Hemsworth — January 7, 2023 — Lifestyle
References: urbaneat & conveniencestore
The Urban Eat Roots range has been expanded and rebranded by the UK-based brand to keep it in line with consumer preferences for both flavor and style. The new additions to the range will be available starting January 9, 2023 and includes the Cheeze & Pickle and Falafel & Houmous sandwiches, and the Tomato & Pesto Spicy Bean wraps. Priced starting at £3.49, the products boast new branding to give them a vibrant appearance in-store and are arriving to coincide with Veganuary 2023.
Brand Manager Abigail Nelson-Enoff spoke on the new additions to the Urban Eat Roots range saying, "Our research shows that 65% of people in the UK are reducing meat from their diets, but they’re not willing to compromise on taste and quality to do so. When designing the Roots proposition, we therefore knew we didn’t want to launch ‘just another vegan sandwich’ – it was important to us to create a lunchtime offering full of flavour and variety that appeals to a broader target audience than just those with a vegan diet."
Brand Manager Abigail Nelson-Enoff spoke on the new additions to the Urban Eat Roots range saying, "Our research shows that 65% of people in the UK are reducing meat from their diets, but they’re not willing to compromise on taste and quality to do so. When designing the Roots proposition, we therefore knew we didn’t want to launch ‘just another vegan sandwich’ – it was important to us to create a lunchtime offering full of flavour and variety that appeals to a broader target audience than just those with a vegan diet."
Trend Themes
1. Plant-based Eating - The increased demand for plant-based options creates opportunities for businesses to innovate and expand their product ranges.
2. Personalized Branding - New branding and packaging for products can help businesses stand out on shelves and appeal to a wider audience.
3. Seasonal Product Releases - The arrival of new products for events like Veganuary 2023 can drive sales and bring attention to a brand's offerings.
Industry Implications
1. Food and Beverage - With plant-based eating becoming more popular, the food and beverage industry can take advantage of this trend by developing and releasing new products that cater to these dietary preferences.
2. Retail - The appeal of personalized branding offers opportunities for retail businesses to differentiate themselves within a crowded market by creating distinct branding that appeals to consumers.
3. Marketing - Seasonal product releases like those during Veganuary 2023 provide marketing opportunities for businesses, where they can place emphasis on limited time offers and promotions to drive sales.
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