Mammoth 'Elephant Odyssey' Campaign for the San Diego Zoo

By: Shelby Lee Walsh - Published: Jun 30, 2009   Updated: Jun 8 2011 • References: mcsaatchi-la & adsoftheworld
This is one kitty you wouldn't want to play with. This commercial for the San Diego Zoo shows two prehistoric mammoths conversing with their pet saber-toothed tiger and getting quite a shock when they discover it is not at cute and cuddly as they would have liked.

M&C Saatchi in Los Angeles, USA is responsible for making this hilarious ad to promote the zoo's 'Elephant Odyssey.'

Implications - Incorporating elements of humor into advertising schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts. Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting. Stats for Prehistoric Zoos Trending: Older & Average
Research: 4,721 clicks in 360 w
Interest: 3.4 minutes
Concept: Prehistoric Zoos
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: wooly mammoth hair, 27 elephant innovations, and animals painting unaided.