Rockstar

This Samsung Smart Camera Campaign Features the Eye of a Tiger

By: Leslie Chen - Published: Jul 17, 2013 • References: cheil and adsoftheworld
There's nothing worse than trying to get that lovely night shot but your only option is to ruin the photo by using flash - rest assured, all of this seems to be solved when looking at these Samsung Smart Camera ads.

Promising to capture those moments even when its completely dark out, this campaign has instantly sold me on its product by recreating the exact situation that I often find myself in. Created by Cheil advertising agency in Thailand, the ads feature three different people taking a photo with their new Samsung camera while the lens of each one is replaced by the eye of a nocturnal animal like an owl or tiger.

The ads also feature the copy, "Brightest Lens for Your Night Photo Hunt."