Giant Photography Campaign to Promote the Samsung NX11 Camera

Before you is indeed one giant shipping container camera. You may not believe it at first, but that’s why I’ve also included a video that proves these photos are not fake. Captivating and capturing unsuspecting passersby, it was created to promote the new Samsung NX11 camera.

Designed by Cheil World Wide’s Creative Class, the Samsung NX11 camera’s large shipping container counterpart actually works, although it takes more than a bit of effort. Requiring a person’s entire weight to take a photo, the images are then projected on a digital screen across from the camera.