Giant Photography Campaign to Promote the Samsung NX11 Camera

By: Meghan Young - Published: Mar 11, 2010 • References: samsungimaging & psfk
Before you is indeed one giant shipping container camera. You may not believe it at first, but that's why I've also included a video that proves these photos are not fake. Captivating and capturing unsuspecting passersby, it was created to promote the new Samsung NX11 camera.

Designed by Cheil World Wide’s Creative Class, the Samsung NX11 camera's large shipping container counterpart actually works, although it takes more than a bit of effort. Requiring a person's entire weight to take a photo, the images are then projected on a digital screen across from the camera. Stats for Shipping Container Cameras Trending: Older & Average
Research: 5,160 clicks in 324 w
Interest: > 3 minutes
Concept: Shipping Container Camera
Related: 30 examples / 23 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: cultural handvertising, controversially viral, and big budget meme marketing.