Many Apple-loving consumers know what it's like to wait in line for the next big gadget, so to promote the Samsung Galaxy S II smartphones, the electronics brand has launched a new campaign that tells people you can have the latest must-have phone -- minus the wait.
The campaign is called 'The Next Big Thing is Already Here,' and the 60-second TV spot shows consumers waiting in different parts of the United States for the latest phone (presumably an iPhone). However, the people in line start comparing the competitor's phone with the Samsung Galaxy S II, and they realize they can get all the features -- 4G speeds, a large screen and a variety of apps -- without having to wait hours in a line-up.
Stats for Time-Wasting Phone Comparison Ads
Trending: Older & Mild
Research: 165 clicks in 231 w
Interest: > 3 minutes
Concept: Samsung Galaxy S II
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: audacious audiophile telephones, flexible phone designs, and social media safecracking ads.
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Time-Wasting Phone Comparison Ads
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