Extreme Architectural Apparel
The pieces seem more architectural than tailor-made with cornered shoulder pads, bubbled skirts and dramatically flared sleeves. Samantha Gradoville pulls the look off well as her natural femininity shines through the masculine sharpness of the clothing.
Designers worn by Samantha Gradoville in the shoot include Gareth Pugh, Hakaan and Carven.
Implications - Consumers are looking for styles that are unconventional. Designs that feature an abstract aesthetic are appealing to those who want to stand out from other shoppers. Companies could come out with more items like this in order to draw in more buyers.