The harsh black and white background matches the sharp structure of the pieces Samantha Gradoville wears for the Numero China September 2010 shoot.
The pieces seem more architectural than tailor-made with cornered shoulder pads, bubbled skirts and dramatically flared sleeves. Samantha Gradoville pulls the look off well as her natural femininity shines through the masculine sharpness of the clothing.
Designers worn by Samantha Gradoville in the shoot include Gareth Pugh, Hakaan and Carven.
Implications - Consumers are looking for styles that are unconventional. Designs that feature an abstract aesthetic are appealing to those who want to stand out from other shoppers. Companies could come out with more items like this in order to draw in more buyers.
Stats for Extreme Architectural Apparel
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Research: 62,783 clicks in 298 w
Interest: 4 minutes
Concept: Samantha Gradoville
Related: 86 examples / 66 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: shoulder pad bras, shoulder architecture, and avant-garde silhouettes.
Extreme Architectural Apparel
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