The Salvation Army 'The Dignity Project' campaign is one of those amazing ad initiatives that blows your mind without too many bells and whistles. The simple concept follows the minimalist desires of poverty-stricken people, and how closely out-of-reach these things often are.
The Salvation Army 'The Dignity Project' hopes to push people to help bring the simple things closer in reach -- including dignity. Check out the ads in the attached gallery, I guarantee they'll blow your mind.
Stats for Out-of-Reach Awareness Billboards
Trending: Older & Mild
Research: 4,422 clicks in 279 w
Interest: 4 minutes
Concept: Salvation Army The Dignity Project
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: thirst-quenching ads, 50 mixed-media advertisements, and edible cheesy billboards.
Out-of-Reach Awareness Billboards
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