The Salvation Army 'The Dignity Project' campaign is one of those amazing ad initiatives that blows your mind without too many bells and whistles. The simple concept follows the minimalist desires of poverty-stricken people, and how closely out-of-reach these things often are.
The Salvation Army 'The Dignity Project' hopes to push people to help bring the simple things closer in reach -- including dignity. Check out the ads in the attached gallery, I guarantee they'll blow your mind.
Out-of-Reach Awareness Billboards
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The Salvation Army 'The Dignity Project' Campaign is Poignant
Published: Dec 19, 2010 • References: ibelieveinadv