Japanese sake company 'Shotoku Shuzo' came up with a creative way to market Japan's most famous alcoholic drink "sake" towards the female gender.
By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink.
Implications - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other.
Stats for Feminine Alcoholic Drinks
Trending: Older & Mild
Research: 4,361 clicks in 296 w
Interest: 2.3 minutes
Concept: Sake For Women
Related: 38 examples / 29 photos
Segment: Females, 18-55
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