Shotoku Shuzo Makes Sake for Women
By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink.
Implications - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other.Stats for Feminine Alcoholic Drinks Trending: Older & Mild
Traction: 4,154 clicks in 221 w
Interest: 2.6 minutes Concept: Sake For Women
Related: 38 examples / 29 photos
Segment: Females, 18-55 Comparison Set: 14 similar articles, including: beer-bottled wine, suggestive wine labels, and pulp wine packaging.