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Shotoku Shuzo Makes Sake for Women

By: Annie Ho - Published:   Updated: Jun 20 2011 • References: shoutoku.co.jp and en.spread-grani
Japanese sake company 'Shotoku Shuzo' came up with a creative way to market Japan's most famous alcoholic drink "sake" towards the female gender.

By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink.

Implications - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other.