Without any explanation, could you guess what is inside of Sagmeister & Walsh Film packaging? Probably not. All that you see when you open the lid of a little box is a strange snake-like object that would you likely not be able to identify.
Under the creative direction of Stefan Sagmeister himself, these Limited Edition items are sinuously sculpted earthenware objects that actually contain flash drives. Pull one in half to reveal a USB tip. Vaguely referencing cursive letters of the alphabet, these items sit inside of cartons that are completely covered in handwritten text. Its this use of unique print that references the nature of the typographic films stored as data inside. The playful Sagmeister & Walsh Film packaging also contains Blu-Ray discs and certificates of authenticity of the work within.
Typographic Media Merchandizing
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