These Sage Print Ads Showcase Peculiar People

By: Emily Evans - Published: Jun 18, 2011 • References: & adsoftheworld
Having the wrong person to do a specific job -- like showcased in these Sage print ads -- can be a real let down. For jobs as niche as a jockey it's ever-so-important that the employee fits the mold.

These humorous ads were done by advertising agency BrandMatters in Australia. The ads showcase the innovative nature of the Australian brand's computer software. The text included in each of these Sage ads states, "Having the wrong software is like having the wrong people" -- and these people are certainly wrong!

From a large jockey rider to a run-down waiter and a courier who looks as lost as can be -- these Sage print ads are totally humorous and do a good job when it comes to marketing. Stats for Incompetent Attendant Campaigns Trending: Older & Chilly
Research: 571 clicks in 257 w
Interest: 1.7 minutes
Concept: Sage Print Ads
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: robo-jockey camel riders, ostrich racing, and interbred oil branding.