The latest editorial for Dazed and Confused Magazine, titled 'Safety Last,' is a free-spirited demonstration of sensual photography that simultaneously showcases avant-garde fashion while telling a steamy and romantic tale.
Starring two models, Tess Hellfeuer and Jeremy Matos, 'Safety Last' depicts a young couple clinging to each other while glistening with what appears to be sweat. This animalistic atmosphere is offset by the cultured and haute-couture ensembles worn by both Hellfeuer and Matos. Hellfeuer wears everything from chic black fishnets to a sleek white leotard, to a leather miniskirt covered with chains. Each of these garments has a certain punk rock attitude that adds a bit of rebellion to this photo shoot, complementing the models' steamy relationship perfectly.
With this editorial, Dazed and Confused has demonstrated that editorials can be used to break down barriers and defy conventions, while still representing brands and garments in a positive light.
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Concept: Safety Last
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Segment: Females, 12-35
Comparison Set: 29 similar articles, including: retro gown-inspired swimsuits, urban collaged lookbooks, and modest modern swimsuit fashion.
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