Saatchi & Saatchi in China's Clever Laundry Detergent Campaign

By: Tisah Tucknott - Published: Aug 24, 2009   Updated: Jul 19 2011 • References: adsoftheworld & eatmedaily
Saatchi & Saatchi in China have come up with a unique take on Ariel laundry detergent. The pictures in these ads show rebellious food dishes fighting back against the detergent in dangerous splattering motions.

It is clear that Saatchi & Saatchi have once again come up with brilliant print ads that include a twist of creativity. Check out the images of food fighting back against the removal of stains above.

Implications - Urban communities have become so saturated with print and digital advertisements that consumers have become desensitized to their imagery. They now only notice ads that are memorable for their comedic and shocking content as they are atypical. Companies should devise marketing campaigns with these qualities to attract potential consumers. Stats for Food-Fighting Ads Trending: Older & Mild
Research: 6,860 clicks in 352 w
Interest: 4 minutes
Concept: Food-Fighting Ads
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: funky food art, fake-out food videos, and junkfood passion.