What Ad Punch wrote regarding this advertisement for Delifrance by Saatchi and Saatchi Germany is indeed interesting and very true. The connection that viewers and potential customers have with an advertisement is a quick and almost immediate understanding of the product and its services. This current ad, however, is humorous but is it effective?
Connecting two unrelated subjects together (such as bread and slippers) can generate a good response, should the viewer be able to understand its hilarity. Overall, this Saatchi and Saatchi Germany ad reads "Ready to bake at home" and is reminiscent of grandma's sumptuous cooking as the smell overwhelms the kitchen.
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