Though the way these cosmetic products are bottled has little effect on the makeup inside, S.he Stylezone packaging has been designed with attention to its target consumer base and an interest in ease of interaction.
Basically, what Landor set out to do in this brand identity project was to communicate these beauty products with as much punchy simplicity as possible. Using the cube as inspiration for a solid and minimalistic form, the transparent bottles incorporate plain white lids that all allow for the vividness of the nail polish colors to shine through.
Plain black and clear hexahedrons were chosen to encase some of the other bits and pieces within the line, but the consistent formal characteristics make S.he Stylezone packaging very easy to stack and pack together within a space-sensitive travel makeup bag.
Stats for Modular Manicure Branding
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Interest: 4 minutes
Concept: S-he Stylezone Packaging
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Segment: Females, 18-35
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Modular Manicure Branding
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