Russian Anti-Smoking Billboard Meets Controversy

By: Luisa Amanda Gomes - Published: Mar 24, 2010 • References: englishrussia
The latest Russian anti-smoking billboard was created out of caution and consideration. Yet, some have argued that it still manages to be on the offensive side. Since smoking is a big deal, the designer and client went to great lengths to get their anti-smoking message across effectively.

The billboard features the message, "Smoking in the presence of a kid is a more severe torture for it." Underneath the message lies a diapered baby facing away from the camera. Before the censorship, passersby saw a cigarette butt snubbed out on the child’s back. The red box below reads, ‘Don’t Care?!’

While the ad did get the anti-smoking message across, it could be argued that it crossed a line. Stats for Censored Anti-Smoking Ads Trending: Older & Buzzing
Research: 13,425 clicks in 321 w
Interest: 4 minutes
Concept: Russian Anti Smoking Billboard
Related: 52 examples / 40 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: 13 anti smoking aids, fatal crotch campaigns, and child shockvertising in psas.