Runa Focused Energy Drinks Fund Development

By: Sarah Moore - Published: • References: runa.org & roozt
Runa Focused Energy drinks delivers a powerful dose of natural energy without the side effects normally associated with traditional caffeinated beverages. They have transformed guayusa tea, harvested from the Guayusa tree found in the Ecuadorian Amazon Rainforest, typically used for hot beverages, into a variety of refreshing, cool drinks.

Purchasing all of their tea from the Napo Runa Artisan Association of guayusa farmers in Napo, Ecuador ensures transparency in manufacturing as well as allowing for fair trade practices that promote the social and economical integrity of the community.

As well as providing a viable employment opportunity for indigenous farmers, the company also donates a 15 per cent social premium to the Producer Executive Body in Ecuador that funds a savings account to be used for community development projects.

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