Huxley's Plant-Powered Energy Drinks Share a Boost from Cascara
Laura McQuarrie — March 18, 2024 — Lifestyle
References: drinkhuxley & instagram
Plant-based functional energy drink brand Huxley shares a sustainable way to refuel with 90 milligrams of natural caffeine, electrolytes for hydration and L-theanine for focus. The brand's canned beverages supply plant-based caffeine from a superfruit, providing as much energy as one cup of coffee, while upcycling a typically discarded ingredient—cascara, the dried skin of coffee cherries.
To help busy individuals get the energy they need minus the crash, Huxley crafted flavorful cans with 75 milligrams of L-theanine (an amino acid found naturally in green and black tea) and 100 milligrams of electrolytes for replenishment. These vibrant plant-based energy drinks are available in refreshingly different fruit flavors like Strawberry Sequoia, Tangerine Teton and Mango Mesa.
To help busy individuals get the energy they need minus the crash, Huxley crafted flavorful cans with 75 milligrams of L-theanine (an amino acid found naturally in green and black tea) and 100 milligrams of electrolytes for replenishment. These vibrant plant-based energy drinks are available in refreshingly different fruit flavors like Strawberry Sequoia, Tangerine Teton and Mango Mesa.
Trend Themes
1. Plant-based Energy Drinks - Exploring the market for sustainable energy drinks derived from plant-based superfruits presents opportunities for disruptive innovation in the beverage industry.
2. Upcycled Ingredients - Utilizing upcycled ingredients like cascara in food and beverage products offers a fresh angle for sustainability and innovation within the consumer goods sector.
3. Functional Beverage Formulas - Developing functional beverage formulas with natural ingredients such as L-theanine and electrolytes opens up avenues for inventive product development in the wellness industry.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the demand for sustainable energy drinks made from plant-based sources to drive innovation and meet consumer preferences for healthier alternatives.
2. Consumer Goods Sector - The consumer goods sector has the potential to incorporate upcycled ingredients like cascara into products, showcasing a commitment to sustainability and catering to eco-conscious consumers.
3. Wellness Industry - The wellness industry stands to benefit from the creation of functional beverage formulas that promote natural ingredients like L-theanine and electrolytes, aligning with the trend towards holistic health and well-being.
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