With Diplomatico, There's Always Rum for Diplomacy

These ads for Diplomatico Rum are absolute genius. The idea of substituting the word room with rum for the tagline “Always rum for diplomacy” is great, but it’s even better once you see that the copy is paired with images of reconciling foes. My favorite is the one with an image of a devil and angel sitting next to each other. Imagine that—a rum with so much class, it brings enemies together.

The ads were created by Brainswitch Advertising, Miami, USA with creative direction by Jose Rementeria and Jack Sassoon. The copy was written by Jack Sassoon.