Casalú Pays Homage to Latino Culture
Laura McQuarrie — March 8, 2022 — Lifestyle
References: prnewswire
Casalú is a rum-based hard seltzer that brings the authenticity of Latino culture to the hard seltzer market. This new hard seltzer is made with dark aged rum (5.9% ABV) and the debut Limón focuses on delivering a sense of home and heritage, all the while welcoming newcomers of all ages into the heart of Latino culture. Ricardo Sucre, co-founder of Casalú, says "Using rum as our base, we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together."
Ricardo began experimenting at home with dark aged rum and a SodaStream to create the first version of Casalú and united with college friends Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador to bring the innovative beverage to market.
Ricardo began experimenting at home with dark aged rum and a SodaStream to create the first version of Casalú and united with college friends Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador to bring the innovative beverage to market.
Trend Themes
1. Rum-based Beverages - There is an opportunity to create innovative rum-based cocktails and mixers that appeal to a younger, more diverse generation while still paying homage to traditional Latino culture.
2. Authentic Cultural Flavors - Incorporating authentic Latino flavors into food and beverage products, such as seltzers, can help to attract and cultivate a loyal customer base while still appealing to a wider audience.
3. Hard Seltzer Market - There is an opportunity to create unique, culturally-inspired hard seltzers that stand out in a crowded marketplace by appealing to young, diverse drinkers looking for innovative new options.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry could benefit from creating innovative, culturally-inspired beverages that stand out in a crowded marketplace and appeal to a younger, more diverse demographic.
2. Food and Beverage - Food and beverage companies could incorporate authentic Latino flavors into their products, such as seltzers, in order to attract and cultivate a loyal customer base while still appealing to a wider audience.
3. Cultural Tourism - Cultural tourism companies could leverage the increasing demand for authentic Latino cultural experiences by creating packages and experiences that incorporate food and beverage products, like Casalú, to attract a wider audience of younger, more diverse travelers.
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